• Create a fictional brand for a product of the H-E-B Grocery Company line. Ensure packaging secures the fictional brand a competitive position amongst other high-tier brands.

  • To separate ‘Jam Packed’ from its competitors, the jam packaging leans into:

    1. Loud typography

    2. Playful illustrations

    3. Bold color

    These elements emphasize the flavor in each jar and capture the attention of a youthful audience.

Jam Packed

Competitors

competitor trends

  1. Quiet, traditional typography

  2. Muted colors

  3. Sketch style illustrations

The challenge

Separating ‘Jam Packed’ from its competitors by reaching the older Gen Z audience (21-25), who are looking for an alternative to traditional jam brands.